PERPETUALLY33

Friendship & founders

MEET 33

The people worth knowing — and the women building things worth buying from.

Friendship & founders

Friendship

Making real friends after 40 is a skill. Learn it.

Repetition, vulnerability, and actually following up.

7 min read

Founders

The women-owned brands we switched to and never looked back

Skincare, luggage, olive oil, and one very good bra.

6 min read

Community

Why your group chat needs a standing reservation

Second Thursday. Same place. Non-negotiable.

4 min read

Mentorship

Be the woman you needed at 33

Someone is watching how you do this.

5 min read

Hosting

The two-hour cocktail party formula

7 to 9pm. One signature drink. Everyone leaves happy.

4 min read

Reconnecting

Text the friend you lost touch with. Today.

The script for the 'it's been too long' message.

3 min read

More of this in your inbox

THE 33 lands once a week. Friendship & founders included.

All categories